A logo designed for Edward Johnson and his wrestling coaching system and team.   

A hand-crafted logo for Edward Johnson's Westling team and coaching practice.  I combined the "A" and "W" from Athletic Wrestling to interlock in a dynamic and forceful way as if the characters were wrestling each other.  The typography is then encircled by lines reminiscent of the wrestling mat boundary lines. 

 
Set Alarm Interface  

Set Alarm Interface

 

Alarm Home Page

Alarm Home Page

Sunset Alarm Clock Interface (conceptual project)

My role:  User interface / user experience design

Tools used:   Photoshop

Project goals:   To create a cohesive and elegant aesthetic and an engaging tactile dial functionality. 

Key insights:  From feedback on the interface, I found this dial to be rather engaging; users were inspired to reach out and touch the dial. I also found that the dial may not be necessary on the Alarms "home" page.  

My goal was to design an alarm that provided clear visual cues to show how much time they had to sleep or until their next appointment. Based on comments from those who saw it, people found the "time-until" function helpful, but the aesthetics of the app was the main appeal. 

Purpose:   To test my interface idea and to teach myself this aesthetic look. 

Medium of presentation:  Mobile

 

 
Drawn and shaded in photoshop using primarily the pen tool and gradient fills.  See animation below to see a quick overview of the process. 

Drawn and shaded in photoshop using primarily the pen tool and gradient fills.  See animation below to see a quick overview of the process. 

Green_Car_animation_Aryn.gif

Photoshop Product Rendering

The goal: To take an existing product and render (draw and shade) it in photoshop to give the finished product a highly refined glow and finish. I learned this work flow from Ohad Basson, an industrial designer in Tel Aviv, Israel.  

Medium of presentation:  digital 

Tools used:  Photoshop

Purpose:  for fun and practice

 

 
Artist Harriete Estel Berman. Illustrated by Aryn Shelander

Biographical image of artist, Harriete Estel Berman 

My role:  Illustrator

Tools used:  Adobe Illustrator

Project goals: To make a welcoming profile image of the artist to use in her blog and promotional materials. 

Client:  Harriete Estel Berman

Medium of presentation:  web and print

Bastille_Day_1920s-in-2013.sm copy.jpg

Bastille Day Event Poster

My role:  Graphic designer

Tools used:   Photoshop & InDesign

Project goals:  To create a 1920's themed Bastille Day event poster for Michael Mina's upscale bar/restaurant, "RN74" located in downtown San Francisco. 

Client:  Michael Mina's bar/restaurant, "RN74"

Medium of presentation:  Large scale prints