Lucky Fellas Dog Toy Product Design and Illustration

My role: I was hired to take a "stick figure" idea drawn on a napkin, turn it into a line drawing, and then illustrate and shade the product into a 2-D representation of the 3-D product (shown to the left). I then worked with a mechanical engineer to create a 3-D rendering of the dog toy which was used to make the first prototypes. 

Tools used:  Illustrator and Photoshop

Project goals:   To help move the idea of a new dog toy from the president's mind into reality. I first drew the silhouette of the toy and then illustrated the dog toy beautifully in Photoshop to show to manufacturers and potential investors. 

Purpose:  For Lucky Fellas (c)

Medium of presentation:    Web and print

 

Lucky Fellas Website Mockup (white)  

Lucky Fellas Website Mockup (white)


 

Lucky Fellas Website Mockup (light color scheme)

My role: Graphic designer 

Tools used:   Layout created in InDesign, assets created in Illustrator and Photoshop. 

Project goals:   To create a website mock up in a light color scheme. 

Client:   Lucky Fellas (c)

Medium of presentation:    Web

 

Lucky Fellas Website Mockup (dark)  

Lucky Fellas Website Mockup (dark)

 

Lucky Fellas Website Mockup (dark color scheme)

My role: Graphic designer 

Tools used:   Layout created in InDesign, assets created in Illustrator and Photoshop. 

Project goals:   To create a website mock up in a dark and impactful color scheme. 

Client:  Lucky Fellas (c)

Medium of presentation:    Web